When it comes to marketing, your goal should always be published.
One of the biggest problems that most business owners run into is themselves.
Many business owners have their hands all over every aspect of the business. They manage everything, top to bottom, not letting anyone take over the reins completely.
You can only take something like this so far. You only have so many hours in the week. Even if you devote your entire life to work, you’re still going to hit a wall.
Which is usually what happens.
Unfortunately, many business owners either don’t realize they’ve hit the wall or flat-out refuse to admit it.
On top of that, they’re usually perfectionists, which leads to months spent agonizing over the tiniest details of their marketing materials without ever pulling the trigger.
To add fuel to the fire, many business owners also have no marketing strategy or marketing processes in place to ensure that their marketing is being done right. It ends up being haphazard at best — basically, whenever they have time, some marketing content might make it out into the world.
Or, more likely, it sits in their inboxes, ignored, and no one else knows what they’re supposed to do because there’s no clear strategy in place or process to follow.
Of all these problems, the biggest one is getting too involved in your marketing — and really just about anything else that you can hire someone to do.
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